Why BzzAgent

BzzAgent enables marketers to reap the benefits of word-of-mouth (WOM) marketing in an organised and measurable way. A BzzAgent word-of-mouth marketing campaign provides targeted reach and measurable returns. We help bring the right brands together with the right consumers to enhance traditional media spend.

Traditional media channels create awareness. WOM advocacy adds credibility. The results are powerful when traditional and new media work together: trial, purchase, adoption and commitment.

40% of WOM conversations include a reference to another form of media — breathing life into traditional media spending and increasing the effectiveness of your overall marketing campaign. When you add BzzAgent word-of-mouth marketing to your mix, you'll see that Awareness (impressions) + Credibility (word of mouth) = Results (trial, purchase, etc.).