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No Question About It: Word of Mouth Works
— and So Do We
"BzzAgent exceeded our expectations. They came up with ideas that were out of the box, they had a clear timeline and process, and effectively reached our Hispanic market. It's been an enriching relationship."— Georg Rasinski, Direct Brand Manager, Cadbury Schweppes Read the full case study
Word of mouth (WOM) has been around since the advent of spoken language. BzzAgent has been around since 2001. During that time, we've generated nearly 100 million brand communications through our growing network of volunteer Agents. We've managed 600 word-of-mouth marketing programmes for Fortune 1000 companies and start-ups alike. True, we didn't invent word-of-mouth marketing, but we developed the proven platform to manage, measure and accelerate it for ROI-minded marketers.
That's why hundreds of leading companies trust and rely on BzzAgent to put the power and persuasiveness of word-of-mouth marketing to work for their brands.
Powerful, Persuasive and Pervasive
Word-of-mouth marketing works, but don't just take our word for it. Here's what others have found:
- 80% of consumers trust WOM more than any other source of information*
- A study done by Harvard and McKinsey & Company found that 2/3 of the U.S. economy is influenced by word of mouth
- According to a recent New York Times poll, a "recommendation from a friend" is the most credible source of information; while "corporate advertising" is the least
- The Keller Fay Group has found that the average American mentions specific brands 56 times a week, with positive mentions outnumbering negative six to one
* According to Forrester Research
