How to Buy
The BzzAgent word-of-mouth media network helps companies organise and manage honest, real-world conversations among everyday consumers. Here's how you can tap into this powerful medium:
The WOM Media ChannelBzzAgent CEO Dave Balter describes the evolution of WOM into a media channel, and BzzAgent's role. Taped by Owen and the crew from Cobrandit, at the 2006 WOMMA Summit held in Washington DC. Check it out
Network Access
You can buy access to our WOM network in much the same way you buy access to broadcast, radio and other media networks. The difference is that instead of airtime and impressions, campaigns run on the BzzAgent network are priced according to both the number of Agents and conversations and the duration of the campaign. You can pinpoint the right Agents according to demographic, psychographic and behavioural attributes. As part of the engagement, BzzAgent provides Agent recruitment, management and communications, polls and surveys, 24/7 access to live programme data, and data analysis and metrics from detailed quantitative measures on campaign impact to qualitative insights on real-world attitudes and perceptions about your brand.
Custom Services
For clients and agencies that seek additional support during campaign development and analysis, we provide professional services that support our network access. These services range from the creative development and production of print and online materials that Agents receive during the campaign to supplemental analytical and consulting services.
Ready to talk with BzzAgent about our WOM media network can help your brand?
