How It Works

Plan

Tell us who you want to reach.

We work with Agents of all ages, interests and incomes — from stay-at-home mothers to retirees, university students to CEOs.

We'll search our network to identify the right Agents to spread the word about your product or service.

Execute

Think of this stage as show and tell.

Show: We get your product (or service) into the hands (and mouths) of Agents so that they can try it themselves and form their own opinions.

Tell: We augment their experience with tips, pointers and other important information that enhances their understanding of the product and helps train them in the most effective WOM behaviour. You can create the elements defining the Agent experience, your agency can or we can. It's entirely up to you.

Ignite

This is where the WOM magic happens — and this is what we do best. Now that we've got people talking, we talk back — providing encouragement and kudos that motivate our Agents and accelerate WOM.

Accelerate

A little encouragement goes a long way. That's why we read and respond to every single agent report — 1.7MM so far — extracting relevant information for our analysis and steering agents into new and effective WOM opportunities. We're the only ones in the business to provide this one-on-one attention. It is the secret to our success, our Agents' enthusiasm and our clients ROI.

Analyse

We track ROI, Net Promoter^® Score (NPS) and other data-driven metrics that gauge performance. We aggregate, synthesise and analyse Agent reports and communications so you can fully understand the impact of your WOM campaign.

We also provide qualitative feedback and marketing recommendations derived from real conversations. So, if people didn't like the colour of your product, had ideas for improved packaging or thought the service didn't live up to expectations — we'll tell you. This real-world information provides invaluable customer insight that can help shape product, marketing and sales strategies.

Interested in anything else? Tell us what you want to know — and we'll tailor our analysis so it works with your own internal benchmarks and barometers.

Put BzzAgent to Work for Your Brand

Ready to join the hundreds of leading marketers who use BzzAgent to get people talking about — and buying — their products and services?

Your customers will love you for it
Customers want to be heard. Value their opinions, tastes and ideas and they will value you. Invite them to the table and start marketing with them — instead of at them.

Your boss will love you for it
Word of mouth works. It's easy. It's cost-effective. It plays well with others. And it enhances the overall impact of your traditional media spend. What's not to love?

Ready to put BzzAgent to work for your brand?

Learn more about How to Buy
Contact Us for more information.